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Hosiery/​Seamless

SoleUtion socks range for feel good feet and legs

GoldToeMoretz, a subsidiary of Gildan Activewear and maker of Gold Toe socks, has announced the launch of a new SoleUtion socks line for men and women that it says provides enhanced comfort and overall foot and leg well-being. The new SoleUtion line is available in both dress and casual styles. According to GoldToeMoretz, the SoleUtion range includes SoleUtion Support styles which offer support for feel-good feet and legs in mild, moderate and firm compression choic

21st November 2011

Knitting Industry
 |  Newton, NC

Hosiery/​Socks

According to GoldToeMoretz, the SoleUtion range includes SoleUtion Support styles which offer support for feel-good feet and legs in mild, moderate and firm compression choices. Solution Support socks are said to energize feet and legs through applied compression and are recommended by the company for air travellers, pregnant women and people who are on their feet for long periods of time.  

SoleUtion Non-Binding Comfort styles are also said to help sensitive feet and legs and are available in crew and quarter profile choices. GoldToeMoretz says proper fit minimizes sock movement with this range and the socks have special toe seams for comfort. In addition to nonbinding tops helping with circulation, SoleUtion Non-Binding Comfort styles are said to work well for people with sensitivity caused by Diabetes, certain foot ailments and wider feet and legs.  

80 year heritage

"Gold Toe is an established brand with more than 80 years of heritage that consumers know and trust," said Trish McHale, vice president, marketing, GoldToeMoretz. 

"People looking for socks that address specific medical conditions, or people who just want socks that deliver enhanced functionality, choosing SoleUtion will be easy. There is a major opportunity for retailers with the SoleUtion program."  

GoldToeMoretz is a subsidiary of Gildan Activewear Inc., a marketer and globally low-cost vertically integrated manufacturer of quality branded basic apparel. Gildan is the leading active wear brand in the screen print market in the U.S. and Canada.  

With approximately 30,000 employees worldwide, Gildan owns and operates highly efficient, large-scale, environmentally and socially responsible facilities in Central America and the Caribbean Basin.

GoldToeMoretz was formed in Newton, North Carolina in 2006 when Gold Toe Brands merged with Moretz to create one of the largest sock companies in the world. The merger brought to the marketplace a leading collection of brands and private label capabilities and today the company's diversified portfolio of premium brands is targeted across the price spectrum and distributes to a broad customer base.

Owned brands include Gold Toe, Auro, All Pro, SilverToe, GoldToeGear and PowerSox. Licensed brands include Under Armour and New Balance, two of the top athletic brands. Many of the United States' largest retailers, including Wal-Mart and Target, are said to choose GoldToeMoretz for their private label programs.

In addition, GoldToeMoretz owns and operates 29 Gold Toe retail stores strategically located in outlet malls across the USA.     

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