CMC (California Market Center) hosts a number of prominent, large industry trade shows during Market, attracting targeted resources for buyers to shop. In a recent survey to its LA Fashion Market database, 97% of the respondents showed a strong desire for a British trade show, and would attend.

“Many US buyers want to trade in sterling post Brexit as the rates are more in their favour – a great benefit for businesses wanting to export to the US now. They want British brands with provenance and a strong brand story. This is why we have created Source British," explained Olivett Asare, Event Director.

Research from entering the US retail market by Martin Harrison shows that “US consumers are hungry for British style, though awareness of most British brands is still low”. Paul Alger, Director of International Business Development – UKFT confirmed: “The US is a major market for UK companies but many US buyers do not like to travel. It is, therefore, vitally important for UK brands to invest time and attention on the US market”.

Further information