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24th July 2017, Tel Aviv

Delta Galil’s cotton fabrics at OR Summer Market

Cotton Incorporated conducts worldwide research and promotion activities to increase the demand for and profitability of cotton.Delta Galil Industries, a manufacturer and marketer of branded and private label apparel products for men, women and children, has announced that its Real Cool Cotton and Real Lasting Cotton technologies have been selected to be featured at Cotton Incorporated’s booth during the Outdoor Retailer Summer Market this week.

Visitors are invited to learn about Delta Galil’s innovations. “Consumers today are active and versatile in their daily routines, and in turn demand the same multi-tasking efficiencies in their clothing as it relates to fit, comfort, look, feel and performance,” said Esti Maoz, CMO and Head of Innovation at Delta Galil.

“Delta Galil’s innovations are changing the way cotton acts, converging the comfort of cotton with the durability, evaporation and absorption that meets the demands of today’s multi-tasking consumer.”

Real Cool Cotton

Real Cool Cotton (RCC) can evaporate significantly faster than the rate of standard cotton. This innovative technology is said to increase the absorption capacity of the fabric, while also transferring moisture to the surface so it can evaporate more rapidly. The natural fabrics with improved qualities allow for professional cotton activewear and increased performance level of synthetics, the manufacturer reports.

Real Lasting Cotton

Real Lasting Cotton (RLC) is a technology that is designed to preserve cotton fabrics with durability and every day wear. “RLC not only keeps clothing looking and feeling brand new after multiple washes, creating a longer life span for clothes, but has a super smooth surface and amazing soft touch, adding pima-quality luxury to everyday garments,” the company explains.

“With two billion shirts produced around the world each year, requiring 2,700 l of water along with chemicals and gases per shirt, this technology addresses significant environmental concerns.”

Delta Galil

Delta Galil Industries is a manufacturer and marketer of branded and private label apparel products for men, women and children. Delta Galil develops innovative seamless apparel including bras, shapewear and socks; intimate apparel for women; extensive lines of underwear for men; babywear, activewear, sleepwear, and leisurewear.

Delta Galil also designs, develops, markets and sells branded denim apparel under the brand 7 For All Mankind, and ladies apparel under the brands Splendid and Ella Moss. By combining RCC and RLC technologies, Delta Galil says it is creating technologically advanced products that not only perform better, but also feel like new clothing for longer.


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