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Shima Seiki YarnBank
Shima Seiki YarnBank

22nd May 2018, Irvine, CA

St. John Knits announces changes in leadership

St. John is an American luxury house founded in 1962 on the premise of a simple, elegant, and versatile knit dress. Fosun, China's family-focused multinational company, has announced the appointment of Eran Cohen as CEO of St. John Knits, an American fashion brand specialising in women’s knitwear. Mr Cohen joined the company this month. In this role, he will be responsible for all aspects of St. John globally and will report to the St. John Board of Directors. Mr Cohen succeeds Bruce Fetter, who has retired after more than 15 years with the company.

Mr Cohen comes to St. John with more than 30 years of experience in the retail and fashion industries. With a passion for and a deep understanding of retail, including ecommerce, digital and mobile; customer experience; and data and analytics, Mr Cohen will lead a bold evolution across product, marketing, and retail at St. John, according to Joann Cheng, President of Fosun Fashion Group.

“St. John is an iconic American brand and a very important component in Fosun's fashion portfolio. Eran has invaluable experience in marketing and consumer experience, with exceptional management skills. We believe he can unlock the potential of St. John, driving acceleration and growth via a strategic focus on the demands of current and new clients.  Eran comes to St. John with a proven track record of success building and engaging teams and in driving global growth,” he said.

“I am thrilled by the opportunity to lead St. John, a legendary American brand,” said Mr Cohen. “I envision a bold evolution, building off the brand's iconic heritage in knitwear, bringing innovation in design and product, providing dynamic experiences at retail, wholesale and online, and delivering provocative and compelling content that speaks to the brand's current loyalists, while attracting new customer segments.”

Fosun also announced the appointment of two new members of the Executive Leadership Team: Laura Vazquez and Tom Jarrold. Laura joined St. John as Executive Vice President, Chief Merchant in November 2017, bringing a wealth of experience establishing, reinventing and revitalising some of the world's most visible brands including Belstaff, Jil Sander, and Adrienne Vittadini. Tom Jarrold joined the brand in March 2018 as Senior Vice President, Marketing, Branding, & Communications. Tom comes to St. John with proven experience transforming brands including Armani Exchange, Ralph Lauren, and Coach.

St. John is an American luxury house founded in 1962 on the premise of a simple, elegant, and versatile knit dress. The company, headquartered in Southern California now employs over 1,500 people and is vertically integrated with workshops, offices and stores around the world.  Its collection is sold by high-end specialty retailers in 26 countries, 29 company-owned retail boutiques and through the brand's ecommerce site.


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