Syre, the Swedish textile impact company focused on hyper scaling textile-to-textile recycling, has announced a multi-year partnership with global sports brand Nike to advance the use of circular polyester in performance apparel. The collaboration marks a major step towards establishing a circular materials model for the global apparel sector.

Under the agreement, Syre will become Nike’s lead strategic supplier for textile-to-textile recycled polyester. The partnership will focus on integrating Syre’s circular materials into Nike’s core performance lines, with the first products expected within the next few years. Both companies share a long-term vision to expand the use of textile-derived fibres and promote a closed-loop ecosystem where end-of-life textiles become feedstock for new garments.

“Our partnership with Syre represents a shift in our materials strategy and how we source,” said Sitora Muzafarova, Vice President, Materials Supply Chain at Nike. “Textile-to-textile recycled polyester is essential in our ambition to design and produce breakthrough products that perform to the highest standards while being more sustainable.”

Syre’s CEO, Dennis Nobelius, described the collaboration as a turning point in achieving large-scale circularity. “Having Nike commit to textile-to-textile generated polyester sends a powerful signal to the entire industry. This is not a one-off initiative – it’s a moment when circular materials move from concept to commercial reality.”

The company is currently preparing for the construction of its first large-scale recycling plant in Vietnam, scheduled to begin in 2027. The agreement with Nike reinforces Syre’s global expansion strategy and adds to its growing list of partners, which includes H&M Group, GAP Inc., Houdini Sportswear, and Target.

“Together, we are demonstrating how collaboration and commitment can unlock circularity at scale,” added Nobelius. “Every new partnership helps accelerate regional supply chains, enabling brands and consumers to take part in the great textile shift.”

www.syre.com

www.nike.com