logo

Sign me up!

FREE MEMBERSHIP

Get your FREE Knitting Industry membership. Sign up now...

21st February 2019

Talking strategy: denim brands innovate to differentiate themselves from their competitors

€265
$350

Report summary

Faced with a number of challenges—including slow economic growth in key consumer markets for jeans—denim manufacturers are embracing a wide range of creative and even ingenious innovations in order to add value to their product offerings and differentiate themselves from their competitors.

A number of such innovations were presented at the latest edition of Denim Première Vision—a key trade fair for the denim industry—which was held in London, UK, during December 5-6, 2018. At the fair, the use of decorative techniques was widespread, and included direct-to-garment (DTG) digital printing, embellishments and embroidery. Innovative finishes and treatments were important, as was the incorporation of performance properties such as moisture management, stretch and temperature regulation. There was also a focus on environmental sustainability, and several companies focused on the use of environmentally sustainable materials.

This report discusses the latest trends in denim and includes case studies of products developed by a number of the industry's key players including Archroma, Jeanologia, Lenzing, Levi Strauss & Co, Off-White, and Tonello.

Buy this report

Publisher: Textiles Intelligence

15 pages, published January 2019

Report price: Euro 265.00; US$ 350.00

Reports are supplied in PDF format only via email and can be purchased by credit card or via PayPal. Alternatively, readers can email their order and we will invoice accordingly and send their report by email upon receipt of payment.

To buy this report, please select one of the buttons below or email [email protected].

€265
$350

This article is also appears in...

Comments

Be the first to comment on Talking strategy: denim brands innovate to differentiate themselves from their competitors

|

Back to Top