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Shima Seiki
Shima Seiki

21st November 2018, Delhi

Tencel to sponsor Intimasia 2019

This year’s Intimasia 3.0 will be even more exciting compared to its two previous versions, as this year, Lenzing’s textile brand Tencel will be the prime sponsor, organisers report. The third edition of Intimasia, which will take place in New Delhi, India, from 21-22 January 2019, is set to become the largest intimate wear trade show in the country.

Tencel branded lyocell and modal fibres are produced by environmentally responsible processes from the sustainably sourced natural raw material wood. They can be found in the collections of many leading designers and renowned retailers and in many highly specialised applications. They are renowned for their softness, smooth touch, as well as thermal regulation and moisture absorption properties.

This year’s Intimasia 3.0 is expected to be even more exciting compared to its two previous versions. © Intimasia

Tencel Intimate cellulosic fibres are a must have ingredient for a high-quality lingerie and authentic underwear, the show organisers report. The fibre has a smooth surface, offering a gentle quality that creates a barely there feel. The fibres also absorb moisture efficiently, providing a less favourable environment for bacterial growth, offering better hygienic qualities to fabrics, as well as a lon-lasting softness and enhanced breathability.

“Our fibres connect well with intimate wear products owning to its skin friendly and soft attributes. We firmly believe in the growth of Indian intimate wear industry and a show like Intimasia is absolute need of hour,” said Ms Bhargavi, Head of Marketing for Tencel Asia.

Tencel Intimate cellulosic fibres are a must have ingredient for a high-quality lingerie and authentic underwear. © Intimasia

Intimasia 3.0 Delhi 2019 will feature some of the industry’s most creative, sought after brands, delegates and visitors from the industry, design teams and symposiums, and fashion shows. The event offers two days of non-stop business interaction and networking at Pragati Maidan, opportunities to connect with the movers and shakers of the intimate wear industry, networking with top over 3,000 retailers, distributors and agents from Northern Region, robust participation from intimate wear brands across India, and B2B interaction for exhibitors and visitors.

“In the last decade Delhi has turned out to be the fashion hub for fashion brands and intimate wear being no exception. With Intimasia 3.0 we aim to accelerate further the intimate apparel business in Northern region brands and retailers an excellent network platform,” commented Yusuf Dohadwala, Chief Organiser and CEO for Intimate Apparel Association of India.


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