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The Good News from Premiere Vision

Janet Prescott

The mood at Premiere Vision Paris was cautious but it was rescued in part by a good and interested reaction to the inventions and refinements of manufacturing and design for spring/summer 2021

19th February 2020

Janet Prescott
 |  Paris

Knitwear, Knitted Outerwear, Intimate Apparel, Sports & Activewear, Swimwear & Beachwear, Knitted Accessories

© Premiere Vision.

The mood at Premiere Vision Paris was cautious, what with news of the Coronavirus and economic hurdles on the horizon. It was rescued in part by a good and interested reaction to the inventions and refinements of manufacturing and design for spring/summer 2021 and the latest moves on a responsible approach from industry.

“Premiere Vision itself is cast as an innovator having developed a digital marketplace with more than 50K hits a month for more than a year,” said PV General Manager Gilles Labordes, no doubt anticipating further growth if international logistical hurdles last.

 As well as the much-consulted trend areas of the show, Smart Creation remained an inspired and inspiring section devoted to presenting the latest in sustainable development and fashion, tech specialists, discussions and innovative products.  Evidently sustainability is also charged with galvanising a sluggish market.

Movement was identified by PV fashion teams as the driving theme of the season. In light fabric, movement in pattern and designs was literal, on the surfaces of fabrics. Bolder and unusual colour schemes revelled in both texture and movement. Graphic designs counterbalance the florals in jacquards and prints with geometrics and trompe l’oeil repeats.

Read the full story on our Knitting Industry Creative website

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