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Industry Talk

Unlocking Digital Product Passports with TrusTrace

Detailed supply chain data empowers brands to adopt a proactive stance, company says.

30th May 2024

Knitting Industry
 |  Copenhagen, Denmark

Knitwear, Knitted Outerwear

At the recent Global Fashion Summit in Copenhagen, TrusTrace launched its third playbook, Unlocking DPP: The Why, What and How of Digital Product Passports.

It provides a guide for fashion industry professionals grappling with the data collection and implementation of the widely anticipated Digital Product Passport (DPP), which will come into force in the European Union between 2026-2030.

The book busts some common myths and misconceptions about the DPP, and offers a data protocol for brands to follow to start collecting data and setting up their digital systems for implementation.

“Digital Product Passports and corresponding legislation are coming for the industry and that’s something we should all be pleased about,” said Nicolaj Reffstrup, co-founder of the Danish fashion brand Ganni, who provided key insights for the playbook. “We see it as an opportunity to heighten the level of information and transparency we offer consumers about products, but also as an opportunity to manage product data more efficiently, with the product afterlife in mind. It’s easy to see the hurdles and uncertainties, but we should all be excited about the data shift that will happen in the coming years. The quicker you prepare for compliance, the smoother the transition will be for you and your customer group. This guide is a great resource to get started on that journey and navigate the current uncertainties of legislation.”

“As the industry shifts from minimal regulation to a significant surge in both the volume and intricacy of global laws, it’s clear that the potential for it to become overwhelming is palpable,” added TrusTrace CEO and co-founder Shameek Ghosh “The DPP is no exception, as its extensive data demands on a per-product basis will necessitate gathering and validating data that has historically been hard to access. Nevertheless, true visionaries can look beyond the immediate disruptions and challenges and recognise the potential this data holds. The possession of detailed supply chain data empowers brands to adopt a proactive stance, enabling them to maintain control rather than being caught off guard by the inevitable disruptions. DPPs serve as a critical element in constructing the data, insights and infrastructure necessary to drive a truly circular economy, as well as unlocking novel business opportunities, but how to effectively create and implement them is not clear today. This is what we are aiming to clarify in this book.”

The playbook can be downloaded here.

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