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6th July 2018, Bregenz

Wolford launches collection using responsible materials

Aurora pullover. © WolfordWolford, a leading brand for luxurious legwear, exclusive lingerie, and high-quality bodywear, will offer a sneak peek into the launch of Wolford’s Aurora collection of leggings and pullovers that are Cradle to Cradle gold certified, at Interfilière Paris, which takes place from 7-9 July.

“Wolford is recognised for high quality skinwear and is a favourite among fashion influencers,” the company says. “Wolford realises that when it comes to luxury, consumers expect brands to be responsible. In response, Wolford understands sustainable luxury is a new brand ingredient and are dedicated to expanding their collections each season and infusing responsible materials.”

The new styles created as part of the collection use premium stretch yarn belonging to the Roica Eco-Smart family by Asahi Kasei, which is awarded Cradle2Cradle Material Health Gold Level Certificate and Hohenstein Environment compatibility certification.

In addition to premium stretch yarn from Roica Eco-Smart family, the Aurora pieces are made using two other responsible fibres, Lenzing Modal a cellulosic fibre derived from sustainable forestry, and infinito by Lauffenmühle, a specially modified oil based biodegradable polymer.

“Instead of using new materials, Wolford’s new collection is developed to return the ingredients back to the cycle, they simply borrow them for the lifetime of the product, which supports responsible product ingredient sourcing,” the company continues.

Aurora leggings. © Wolford“At the end of the Aurora collection product lifecycle, Wolford will return them to an industrial composting station to naturally breakdown without releasing harmful environmental substances. Wolford is committed to becoming part of the solution and activating change as they continue to explore responsible material innovations.”

During the Première Vision NY Smart Talk on 17 July, Wolford’s own Andreas Roehrich, Director, Product Develoment & Innovation, will discuss technology and Wolford’s quest to become a responsible luxury brand.

Wolford AG, with headquarters in Bregenz, Austria, has 16 subsidiaries. The product portfolio consists of the areas of legwear, ready-to-wear, lingerie and bodywear, accessories and merchandise.

Wolford products are available in more than 260 own and partner operated boutiques in around 60 countries, more than 3,000 selected trading partners around the world and online.

www.company.wolford.com

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