7th February 2017, Italy
Italian apparel brand Intimissimi presents the company’s new Lace Bra Top made with Lycra fibre lace. In addition to the expanded range of 20 bras, the three new designs include an ultra-light unpadded lace triangle bra with no underwiring, to a more structured bra top.
“Underwear and fashion have joined forces to create the perfect match and femininity plays peek-a-boo with elegance in this new collection,” the company reports. Three sensual designs all feature a refined lace with Lycra fibre by Invista, one of the largest integrated producers of polymers and fibres. The lace is said to join feminine elegance with extraordinary elastic performance for a delicate feel and perfect wearability, according to the manufacturer.
According to the company, the latest additions to the Intimissimi range can be worn under a shirt or tux to create the perfect look, making lingerie a must-have accessory.
Intimissimi brand is a part of the Italian company, Calzedonia S.p.A Group. The brand boasts an extensive global franchise network. Intimissimi has become the market leader in underwear in Europe since its creation in 1996.
The brand's collections offer an innovative natural look; an approach that is more subtle and receptive to modern needs. “The competitive quality/price ratio joined to an accurate design and style research, to the use of well-advanced material and fabrics for collections which anticipate tastes and trends,” the company reports.
With leading brands including Lycra, Coolmax, Cordura, Stainmaster and Antron, Invista is one of the world’s largest integrated producers of chemical intermediates, polymers and fibres.
The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, Invista operates in more than 20 countries.