January, New York - Première Vision Inc. and DIRECTION successfully launched the first edition of DIRECTION by Indigo to the welcoming fashion and design community, January 13, 14 & 15, 2009 at the Penn Plaza Pavilion New York. Despite the harsh economic climate and freezing temperatures, the show succeeded with 2855 visits, unveiling hundreds of inspired Spring 2010 collections and products from 107 international textile design studios, trend forecasters and related resources to North American designers.

Innovative creations and concepts from the world’s best textile design studios and fashion forecasters charged the atmosphere and energized designers providing them with a jump-start into Spring 2010. The new Trend Wall and Trend Video highlighted hundreds of original artwork from the show’s talented exhibitor base covering apparel, home, novelty, paper goods and more. Three days of 34 Surface Seminars by renowned industry experts focused on relevant trend, technology and lifestyle information. The Indigo Forecast debuted in a display wall and complimentary brochure before its worldwide release at the Indigo Fashion Edition in Paris, February 10, 2009.

Synergy and cross-promotion between DIRECTION by Indigo and Première Vision Preview New York, January 14 & 15, 2009 ignited design development with a wealth of ideas for attendees creating and developing their product lines. A complimentary shuttle bus enabled buyers to easily access both shows. The Première Vision Color Card was on display and available at both events in advance of its official Paris Première Vision release on February 10, 2009. Upgrades to DIRECTION by Indigo were evident in large-format trend displays, show guide with seasonal Trend Edition, customized booths, fresh signage, and a spruced-up café lounge.

Held two-times a year; DIRECTION by Indigo expands the Indigo brand to North America, offering a goldmine of original designs and concepts to product developers, manufacturers, designers, and retailers each January and August. Indigo Fashion Edition is held in Paris; Indigo Home Edition in Brussels at MoOD, a.k.a. DECOSIT.