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30th May 2017, Paris

Rocle by Isabella to launch collection for swimwear and lingerie at Interfilière Paris

The summer edition of Interfilière Paris, a leading international show for intimates, swimwear and performance sourcing and fabrics, which will open its doors from 8-10 July 2017 at the Paris Expo, will honour French company Rocle by Isabella.

The company will be celebrating its 10th anniversary at Interfilière Paris and launch its first-ever collection of two-way stretch woven fabrics with Lycra for swimwear and lingerie, as well as prints and jacquard for swimwear.

Printing specialist

The 100% Made in France, Rocle by Isabella is a leading printing specialist based in Lyonnais, France. The business was bought in 2007 by two women – export manager at the time Emmanuelle Bonnetin and designer Isabelle Rivier.

The company will launch its first-ever collection of two-way stretch woven fabrics with Lycra for swimwear and lingerie. © Rocle by Isabella

The duo decided to create new prints exclusively for the lingerie market. In 2015 the company decided to enter the swimwear market with its signature prints. According to the brand, the move was in response to requests from Rocle by Isabella’s lingerie clients. “Prints contrast with plains, they let us tell a story,” explained Emmanuelle Bonnetin and Isabelle Rivier, Rocle by Isabella. “Brands have understood the importance of having a visual identity and using storytelling techniques through their products.”

A brand’s team of four started out and today there are seven women, all committed to serving prestigious clients such as Aubade, Van de Velde, Dim, the Lise Charmel Group, Empreinte, Anita, and others.

Latest trends and colours

The trade fair will feature forums presenting the latest Autumn/Winter 18-19 trends, with an exclusive Summer 19 preview. The General Forum will present lingerie and loungewear fabric trends, and Momenti di Passione will reveal beachwear and activewear fabric trends, both in the same space.

Interfilière is a platform for making contacts and doing business, where all the professionals in the international lingerie and beachwear markets come together.

“The trade show is an incubator for progressive thinking and an accelerator for trends,” say organisers. “Interfilière explains what consumers want and anticipates evolutions in growth markets. More than ever before, it’s the reflection of a constantly changing international market that’s driven by innovation and performance.”

www.interfiliere.com/paris

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