Organized by Eurovet, the world’s leading French lingerie and beachwear trade show organizer with over 20 years of experience, the third Hong Kong Mode Lingerie which was held on April 7-8, 2009 at the Hong Kong Convention and Exhibition Centre marked a successful finale.

The Hong Kong Mode Lingerie 2009 provided the best sourcing platform for buyers and exhibitors around the world showcasing specialized lingerie aspects with the highest quality. This year there were 33% of supplier showcasing fabrics, 18% accessories, 18% lace, 13% embroideries for lingerie and beachwear and 8% OEM/ODM. Over 150 exhibitors from 14 countries participated in this largest lingerie show in the industry in Hong Kong this year. Among these 150 exhibitors, 33% came from China, 28% from Hong Kong, 17% from Asia and 22% from all around the world.

The Hong Kong Mode Lingerie 2009 was for visitors from the intimate apparel industry only and it attracted 3,614 visitors. Despite the current economic situation, the figures of exhibitors as well as visitors were stable and encouraging. The attendance was of the best quality with 70% visitors were general managers, heads of purchasing department as well as buyers joining the fair.

It was proven that the Hong Kong Mode Lingerie was a major international sourcing event for visitors. Mr. Philippe Moustard, Senior Vice President and Industrial Managing Director of Chantelle, said after the exhibition, “Coming to this trade fair is the only way of seeing 15 suppliers at once, that is completely impossible otherwise.”

The top six visiting countries are: China, Hong Kong, Japan, South Korea, Taiwan and Thailand. There were first-time visitors attending the Hong Kong Mode Lingerie 2009 from Cambodia, Mexico, Morocco, Pakistan and Tunisia.

Hong Kong Mode Lingerie 2009 ended with successful and promising results

An extensive program of seminars and conferences were organized by Eurovet during the Hong Kong Mode Lingerie at which the upcoming lingerie trends, in-depth market updates, business intelligence and latest technologies were decoded for both participating buyers and exhibitors. The two noteworthy seminars were well-attended – “From OEM to ODM to OBM: an update of what is an OEM today and how they evolve” in which the speakers shared their experience in the evolution of OEM and review on the impact of OEM, ODM and OBM on company’s development as well as “Technology and Charm: how to combine both elements” at which topics of how to create products with design charm with environmental responsible solutions were discussed.

As the highlight of the exhibition, Eurovet brought the award-winning pieces and prototypes of the “haute lingerie” from the Ultra Lingerie 2009, showcased at the Salon International de la Lingerie in Paris earlier this year. These pieces were the original and luxuriously seductive creation of brands and fabric specialists featuring the lingerie craftsmanship, avant-garde lines and new materials. In addition, final year students from ACE Style Institute of Intimate Apparel (ASIIA), Institute of Textiles and Clothing, The Hong Kong Polytechnic University also showcased their designed pieces in the lingerie presentation at the Cocktail Reception, to demonstrate their understanding of designing underwear for the female body by transforming their innovative ideas into beautiful lingerie.

With the phenomenal success of the third Hong Kong Mode Lingerie (www.hongkong-mode-lingerie.com), the lingerie and beachwear industry will gather again at the Mode City (www.mode-city.com) and Interfiliere (www.interfiliere.com) in Paris on September 5-7 as well as Shanghai Mode Lingerie (www.shanghai-mode-lingerie.com) on October 19-20 for highly specialized, selective and comprehensive sourcing platforms with participation of leading international and Asian lingerie and beachwear brands.