The ispo BrandNew Award is the world's largest start-up competition in the sporting goods industry and has established itself as perhaps the most important trend barometer in the field of sports. The application is already online, the competition is open to young companies with innovative or new sport products within the field of sports. Apply now for winter 09.   Participation is free of charge, deadline for applying is October 28th, 2008.   Sought-after prizes will be awarded by an international jury in several categories; The winners of each category will receive a free booth at ispo with comprehensive media communication during and prior to ispo.   Participants must fulfill the following criteria: - innovative sports product - brand, company or product group not older than 2004 - the company has not been registered as exhibitor at ispo before The ispo BrandNew Awards will take place for the 18th time this winter. For many ambitious companies, the Awards have proved to be a stepping stone into international business.