Distinguished American clothing retailer Brooks Brothers is partnering with Australian Wool Innovation (AWI) to tell the world about the virtues of Saxxon® wool. To share the company’s passion for this unique fibre, it is creating a film about the people, the animal, and the processes that go into making the world’s highest quality natural fibre. The film will be shown to both sales staff and customers to fully illustrate the quality of the wool and the resulting excellence of the products containing pure Saxon fibre from Saxon sheep.

For a week in early May, AWI escorted a team from Brooks Brothers across Victoria and Tasmania, visiting properties breeding pure Saxon sheep. They also interviewed key figures within the industry, including historian Charles Massey, a foremost authority on the history of Saxon sheep, the pure line of which can be traced back to Spain in the 13th century.

Due to its three-dimensional helical crimp, Saxon fibre is wonderfully lightweight and extraordinarily soft, with natural stretch and unique resilience. Using a fine grade of Saxon yarn, Brooks Brothers has created a line of men's and women's knitwear and tailored clothing with plans to expand its Saxxon offerings extensively in the near future.

Doug Shriver, Senior Fabric Specialist for Brooks Brothers, said, “Our enthusiasm about Saxxon wool simply reflects Brooks Brothers’ longstanding dedication to quality. Over our almost 200 years in the clothing business, our customers have come to expect extraordinary products. With its soft hand, luxurious feel, and durability, Saxxon is just that.”

“Brooks Brothers and its customers also hold a deep respect for tradition,” adds Mr. Shriver. “This film will focus not only on the quality of Saxon wool, but also the rich history of those generations of growers whose passion and hard work has kept the Saxon strain pure. Our customers not only love the Saxxon products but also the story behind Saxxon itself.”

Brooks Brothers is one of America’s oldest and most respected retailers, recognised as an icon of quality, value and good taste. Beginning on the Manhattan waterfront in 1818, the company’s presence today reaches around the world. Craig Welsh, Chief Executive Office at AWI, commented, “It is encouraging to see retailers of Brooks Brothers’ calibre recognising and promoting the quality of Saxon wool. We’re pleased to help educate their sales team and customers. Such partnerships help ensure a successful future for Saxxon.”

For information about Brooks Brothers, visit www.brooksbrothers.com.

Released by: AWI Corporate Affairs. Media contact David Dawson 0428 782 266