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24th April 2017, Winston-Salem, NC

Hanes partners with Give Back Box to give old clothes new life for Earth Day

Hanes is the largest – and flagship – brand of HanesBrands, a leading apparel company. To celebrate the Earth Day, which took place last weekend, American apparel brand Hanes has partnered with Give Back Box to encourage consumers to “Give Back for Good” by reducing waste, giving their old clothes new life and helping those in need.

Give Back Box is an online service that coordinates the shipping of gently used outerwear and shoe donations, along with other household items, to local charities across the US. The service encourages consumers to fill boxes from online purchases – or any shippable box – with unwanted items, print a pre-paid label on the Give Back Box site and send to those in need.

Environmental responsibility

In celebration of Earth Day, Hanes is donating a package of underwear to The Salvation Army for every package its consumers ship via Give Back Box through www.hanes.com/givebackbox. The brand, which is also providing consumers who participate a 20% online discount, is supporting the Give Back for Good campaign through a robust influencer marketing and social media programme.

All content generated by the brand and bloggers include the hashtag #UnderwearOnUs to drive awareness of Give Back Box and Hanes’ pledge to contribute to the cause by donating up to 1,000 packages of underwear.

Hanes is the largest – and flagship – brand of HanesBrands, a leading apparel company. “We’re proud of our culture of environmental and social responsibility established at HanesBrands during the past decade,” said Sidney Falken, HanesBrands’ Chief Branding Officer. “We believe in being good stewards of the environment we share and the communities in which we operate. This partnership with Give Back Box helps us to do both while promoting the importance of recycling and taking care of those who need it most.”

Give Back for Good

Give Back Box Founder and CEO Monika Wiela said: “We’re very proud to begin our partnership with Hanes. Knowing that the brand can be found in more than 80% of US households helps Give Back Box reach even more people in our ongoing effort to positively impact both the environment and charities.”

Give Back for Good is part of Hanes for Good, the company’s corporate social responsibility program that includes an emphasis on environmental stewardship. HanesBrands is unique in the apparel industry because it owns the significant majority of its manufacturing and supply chain operations. In 2016, the company was recognized by multiple organizations, including Newsweek Magazine, the U.S. Environmental Protection Agency’s Energy Star program, CDP, Corporate Social Responsibility Magazine and Ethical Corporation, for its environmental-footprint reduction efforts.

www.hanes.com

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