Première Vision Shanghai and Denim by Première Vision Asia confirmed their premium positions as more than 3,100 professionals came to Shanghaimart on 22-23 October to discover the offer of 70 exhibitors.

Première Vision events featured premium collections, exclusive trends and industry information, creating a unique business and network platform for the Asian fashion industry.

At Denim by Première Vision Asia, international and domestic denim makers presented top developments and excited designers with their cutting-edge collections. Première Vision Shanghai exhibitors displayed a strong and focused offer to the Asian market for the Fall-Winter 14/15 season.

Success

Attendees included high-end designers and brands, such as Lola Zhou/Human Chau, Rachelle Jim, Yan Ming, Oliver Xu/ROON, Masha Ma, and Uma Wang. Young promising designers as Jenny JI/LA VIE, Wang Yan Nan/TANYA COUTURE, Zhu Lu/ CADIDL, Ou Minjie/ RICOSTRU also attended the shows.

Exhibitors and agents emphasised the quality of the visitors, organisers report. “The womenswear producers are all here. A good edition,” commented agent Mary Zhang , Shanghai Tissus Import Export. Enrico Gatti from Texapel confirmed his “full satisfaction, and optimism for the future in the Chinese market”.

Programme

The Première Vision shows provided the fashion information during the two days, including the Denim and Sparkling boxes highlighting the exhibitors' samples, the Autumn-Winter 14/15 Colour Range, as well as the fabric and denim seminars.

Some 350 Chinese, Japanese and South Korean designers and buyers attended the Première Vision seminars, specially created by Premiere Vision and presented by Sabine le Chatelier, Associate Fashion Director of Première Vision.

Development and technology

For the first time in Shanghai, Première Vision gathered renowned speakers to share their knowledge about responsible textile creation.

Participants shared their experiences and their companies' latest activities in terms of fabric developments, technologies, and supplier’s agreements. The round table was moderated by Giusy Bettoni, CEO of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy), a specialist in consulting on sustainable innovation for textiles, fashion and design.

This was the second of two events, following a first round-table organised during Première Vision Paris in September, and falls within a long-term approach designed to incorporate a series of actions and meetings on the subject.

New partnership

For the following edition, Première Vision shows will be held from 5-6 March in co-location with Novomania, the international fashion trade show.

Now in its fifth edition, Novomania gathers premium urban and contemporary fashion brands, buyers, distributors, franchisees, e-tailers and retail service providers.

This synergy is expected to build an out-of-the box concept, which will give great opportunities to the Asian professionals to meet brands, fabric and denim suppliers and the main actors of the fashion community.

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