Creativity and the ability to present innovative services and collections, updated season after season, are strong points of the companies united under the Première Vision Pluriel banner. This strength sets them apart, and attracts international buyers to Paris-Nord Villepinte looking for products to distinguish their collections.

Its unique potential in the fashion universe, perfectly aligned with the expectations of an evolving market, confers on the 6 events making up Première Vision Pluriel (Expofil, Première Vision, Le Cuir à Paris, Indigo, ModAmont, Zoom by Fatex) their role as an “anti-crisis” weapon. The session just held from 10 to 13 February 2009 once again demonstrated this: while attendance was evidently down, with variations from one event to the other, the 1479 exhibitors were on the whole pleased to have met with major buyers from all corners of the globe, voicing their satisfaction with the contacts made and the orders written during the session’s four days.

Première Vision and Expofil stimulate a desire for fashion

“We come to Première Vision because we know it’s the best place to find innovation and the largest diversity “: these words by Lilian Bucke, Jaeger Womenswear Design Manager (Great Britain), closely reflect the view of many buyers at the salon, according to the representatives of Première Vision abroad who interviewed them.

Creativity, innovation, ability to adapt: more than ever, buyers from brands that matter are refocusing on the essential, and choosing the efficiency of an offer that allows them to stand out.

Faithful to the Paris event, some 38,945 fashion textile professionals, including 27,834 international visitors, came to discover weavers’ and spinners’ latest developments for spring summer 2010, as well as early yarn directions for autumn winter 2010-2011. The number of visitors was down 18% over the February 2008 session (and 9% compared with September 2008).

In spite of this dip the number of visitors coming from major markets held at a level that is unmatched by other textile shows: North America registered 1,410 visits, Japan 1,292 and South Korea 426. In Europe, outside of France, the United Kingdom topped the list of visiting countries, followed by Germany, Italy and Spain.

Buyers who came to Paris with desires and “dreams” of collections found everything they needed at Première Vision and more. Some 682 exhibitors coming from 28 countries (a decline of only 2.8% over the year-ago figure, proof that fabric companies continue to favour Première Vision) redoubled their inventiveness and new proposals to help build different collections, to help their clients fight and defend fashion products in the face of other consumer sectors.

In their quest for new products, buyers pointed out the efficiency of the different tools made available to them, in particular the Fashion Information forums, which this session were even more striking, proposing thematic focuses and harmonies broken down by market.

As revealed in the Bests, the daily surveys conducted at the salon, buyers drew on the most creative collections to concoct an invigorating spring summer 2010. In their choices, they manifested an enticing desire for freshness and refined simplicity, an energizing determination with strong colour convictions, all auguring a dynamic start to this fashion season.

The world’s leading window onto a fashion and textile sector that is waging a fight, Première Vision is once again confirmed as the market’s essential meeting point, the most efficient industry tool in terms of contacts and sales. It is committed, through all its ongoing investments in services and promotional activities, to maintain this course and uphold a professional sector whose trust it has earned.

The word from the buyers and producers

“Première Vision tells very clearly what the trend is, which no other show does. Everybody comes to Première Vision to see the directions for next season….Première Vision has been organized very well, whether in terms of trends or organization.”

Ms Rosalind Law, Managing Director, Canborn Co Ltd, Hong Kong

“(...) I have found some really good products - especially prints - as well as the direction for the collection. My favourite area is the trend forums and I really like the way they are laid out.”

Deborah Lewis, director, No Name Design, Great Britain

“I found really nice fabrics combining fashion and functionality. Première Vision is the meeting point between our Design and Buying teams.”

Sandra Benner, Division Management Product & Design, Elegance (Rolf Offergelt GmbH), Germany

“Very beautiful salon! Optimism in these difficult times.”

Ann-Katrin Hummel, General Director, Flip Flop, Germany

“Première Vision is a real confirmation of trends for us. We are working more in advance, of course, but we need this feedback from the fashion market.”

Karena Breitenbach, Product Manager, Beiersdorf, Nivea Make Up, Germany

“Services provided in Première Vision are very comprehensive… Decoration and setting in Forums are always refreshing and innovative. These help us understand the trends.”

Ms Deli Han, Fashion Director from Guangdong Huaxin Artis Fashion Co Ltd