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24th November 2017, Sydney/ Amsterdam

Dutch brand Teym creates Merino sweater

The Merino Sweater by Teym. © Teym/The Woolmark CompanyThe Woolmark Company has partnered with Dutch design talent Maxime Cartens – founder and creative director of label Teym – for the creation of a luxuriously soft 100% Merino wool sweater, designed to epitomise the essence of slow fashion.

Releasing a new timeless classic each year, The Merino Sweater follows the success of The Parka and The Bag, previously released by Teym and are now part of the brand’s ongoing collections. Through working with The Woolmark Company, Teym connected with leading knitter Tanex to knit the sweater from machine washable Merino wool by Suedwolle - Biella Yarn.

Soft earthly colours of burnt orange, mustard and warm grey have been introduced, alongside the more traditional blue and green palette.

Design and quality

Teym says it is on a mission to build the impeccable wardrobe – one item at a time. Developed in its Amsterdam atelier and made in Europe, Teym’s products aim to guarantee outstanding design, expert quality and honest production. In addition, Cartens’ way of working reduces the conventional retail price by half without any compromise, the company explains.

“When we started researching the perfect sweater, we quickly found out it had to be made from Merino wool: durable, soft, machine washable and the yarn that’s least likely to start pilling. It’s a perfect match with our vision of a more conscious fashion industry, as we want to inspire consumers to buy less and better pieces of clothing. Invest in classics, take good care of them and they’ll stay with you forever,” said Ms Cartens.

Slow fashion

Slow fashion asks brands and consumers to think about the pace of production and consumption in the fashion industry, and the fleeting nature of fast fashion design. In avoiding rushed collections and short-lived trends, Teym says it aims to create space for thoughtful design, which withstands the tides of changing trends.

The Merino Sweater by Teym. © Teym/The Woolmark Company

To complement the release of The Merino Sweater, a short film has been produced, highlighting the marriage between classic design and high-quality Merino wool, which was shown during Dutch Design Week, last month.

“The Woolmark Company is committed to supporting emerging talent and takes pride in being able to work alongside designers to help them discover the innate versatility and luxurious nature of Australian Merino wool,” said Stuart McCullough, The Woolmark Company Managing Director.

www.woolmark.com

www.teym.us

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