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31st May 2017, Latham, NY

PrimaLoft develops new product line for more year-round applications

PrimaLoft, a leader in providing comfort solutions with high-performance insulation, fabrics and yarns, says it has developed an enhanced collection of Performance Fabrics and Yarn technologies, resulting in more year-round product applications and elevated consumer comfort. 

Available to brand partners immediately, designers now have clearer choices and increased resources to create unique, high-performing garments with the perfect balance of comfort and performance, according to the manufacturer.

PrimaLoft Performance Fabrics are said to have fast dry times, enhanced breathability, a superior hand-feel and softness. © PrimaLoft

“By focusing our material science expertise on yarn and fabric, we have created a collection that continues to provide dependable comfort solutions with performance attributes,” said Mike Joyce, president and CEO of PrimaLoft.

“Renowned for providing superior warmth, PrimaLoft is now delivering comfort solutions with a diversified product portfolio, focusing on providing more year-round solutions. PrimaLoft Performance Fabric and Yarn products are launching new platforms to help take us there. With our enhanced series of fabrics and yarns, designers have unique options to use as a stand-alone, or pair with diverse fabrics, allowing our partners to be true to their brand personality and point of difference, whether in outerwear, footwear or accessories.”

PrimaLoft Performance Fabrics

PrimaLoft Performance Fabrics are said to have fast dry times, enhanced breathability, a superior hand-feel and softness, with many products bluesign and Oeko-Tex certified. PrimaLoft has organised its fabric technologies into five series, offering a wide range of fabrics suitable for next-to-skin, mid and outer layer applications.

Montane Womens Primino 140g with PrimaLoft Silver Performance Yarn. © PrimaLoft

The series are: Touch Series, with a focus on softness and warmth; Vista Series, provides stylish, durable textures; Energy Series, ideal for active garments; Balance Series, with multi-layered weather resistant fabrics, and Genuine Series, with natural fibre blends. PrimaLoft is also introducing the new Cashmere Blend Base Layer Fabric – the first in next-to-skin fabrics to be released.

The new Cashmere Blend is a lightweight, next-to-skin fabric blend that aims to provide consumers an exceptionally soft next-to-skin fabric with a cooling touch, while providing great stretch and recovery, as well as fast dry times, for dependable performance comfort. 

PrimaLoft Performance Yarn

The PrimaLoft Performance Yarn collections combine PrimaLoft fibre technologies with different fibres to create unique blends for the perfect balance of comfort and performance. PrimaLoft Performance Yarns have been engineered to be used alone or combined with other yarns to create knit garments, including socks, accessories, base layer, sweater, and seamless pieces.

Responding to designers’ demand for high performing ingredients for knitted garments and accessories, PrimaLoft yarn technologies and blends are organised into two series. The Black Series provides a versatile offering of classic fibre blends, including PrimaLoft polyester and an Eco-friendly Polyester blend that contains 70% post-consumer recycled fibres.  The Silver Series’ yarns provide performance comfort and incorporate feel-good fibres, including silk and Merino wool, to create unique, easy-care pieces. 

ISBJÖRN of Sweden PANDA PrimaLoft Stretch Hoodie with PrimaLoft Silver Insuation Performance Fleece. © PrimaLoft

“Now available in the Silver Series is a unique Cashmere yarn blend that creates the perfect balance between indulgence and performance, boasting fast dry times, luxuriously soft hand-feel and easy care,” the company reports. “Also, newly added is a Merino Wool blend – a yarn that retains warmth when wet, dries quickly, has a soft hand-feel and is highly resistant to abrasion and pilling.”

Respected outdoor and fashion brands utilising PrimaLoft Performance Fabric and Yarn technologies include: Adidas, Athleta, Black Diamond, Buff, Bula, Isbjörn of Sweden, Kailas, Lorpen, Lululemon, Montane, PAC, Rab, Reusch, Rojk Sportswear, Tierra, Splav, Santi Diving, The North Face, Traper, Viking and White Mountaineering, among others.  

www.primaloft.com

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