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Industry Talk

Avery Dennison and Shenzhou International launch ADX Lab Ningbo

Over 90 bespoke graphic techniques combined in joint collection.

21st July 2021

Knitting Industry
 |  Ningbo, China

Knitted Outerwear

Avery Dennison and Shenzhou International Holdings, one of the world’s largest vertically-integrated knitted garment manufacturers, hosted a grand opening event for the launch of ADX Lab Ningbo, an apparel industry hub co-created by the two companies in Ningbo, China recently.

A collection presented at the event was inspired by seasonal trends and highlighted sustainable production techniques, materials and designs. From larger graphics to small details, different materials and technology were juxtaposed and brought to life in novel ways. The result was over 90 bespoke graphic technique combinations – covering heat transfer labels, woven, embroideries and more, spanning performance, lifestyle and team sports.

“The partnership between Avery Dennison and Shenzhou International can be traced back to 2005,” said Ally Feng, vice president and general manager of Avery Dennison RBIS for Greater China. “Over the past 16 years, the innovation driven by this important partnership has allowed both corporations to expand the scope of services in our businesses. By incorporating innovation throughout the process to product offerings, our customers are empowered to scale their businesses in more creative, diverse and personalized ways.

“The launch of the ADX Lab Ningbo is another momentous step forward in our joint pursuit to drive innovation for the industry. Moving forward, we will continue to work together closely to serve the needs of apparel and footwear brands around the world.”

Virtual experiences will shortly be available directly from the ADX Lab Ningbo.

www.averydennison.com

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