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Leading Lady streamlines operations with Simparel

The popular intimate apparel brand has replaced a legacy ERP system with Simparel’s next-generation end-to-end business solution.

9th November 2017

Knitting Industry
 |  New York, NY

Intimate Apparel, Sports/​Activewear, Collections

Leading Lady is a premier maternity, nursing and full-figure intimate apparel company dedicated to creating functional, feminine and easy-to-wear bras. © SimparelSimparel, an innovator in next-generation information technology (IT) for the fashion and consumer goods industries, has announced that intimate apparel brand Leading Lady has replaced a legacy ERP system with the Simparel Enterprise software solution at its Beachwood, OH, headquarters.

After going live on the new system in just six months, the wholesaler and direct-to-consumer e-tailer of lingerie, nursing, maternity, and sleepwear products is already enjoying improved system performance and integration across its omnichannel operations, the company reports.

“To better meet the fast-changing needs of our partners and customers, we knew that we needed a more flexible, responsive, and connected business system,” said Chong Mi Kim, Leading Lady COO.

“After a thorough evaluation, we chose Simparel because it gave us not only the capabilities we were looking for but a more modern and scalable platform that provided easy integration with our e-commerce partners. We found in Simparel a system that can grow with us and is backed by a team of knowledgeable and committed industry professionals.”

Rapid implementation

Around 30 team members at Leading Lady will use the Simparel software to manage product development, sourcing, supply chain management, logistics, warehousing, order fulfilment, EDI communications, financials and other mission-critical processes across their entire business. The company is also leveraging the system’s built-in integration with and other e-commerce channels.

“We are honoured by the opportunity to partner with Leading Lady to support their growth and industry leadership,” commented Simparel President and CEO Roberto Mangual. “We applaud their commitment to a rapid implementation that is already providing their teams and partners with the tools and information they need to seize the opportunities in today’s dynamic marketplace.”


Designed for the apparel, footwear, accessories, home furnishings and other soft goods industries, Simparel empowers brands, manufacturers, and vertical retailers to advance and scale their businesses by accelerating and improving performance across the entire business and global supply chain.

The Simparel Enterprise Solution is designed to provide global process visibility, control and collaboration by combining traditionally independent Enterprise Resource Planning (ERP), Product Lifecycle Management (PLM), Sourcing & Supply Chain Management (SCM), Materials Requirements Planning (MRP), Shop Floor Control (SFC), Electronic Data Interchange (EDI), Warehouse Management (WMS), Financial Management (FMS), and other productivity tools into a single, fashion-focused business system.

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