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26th July 2012, London

Adidas unveils adizero Primeknit running shoe

In a sensational move just one day before the Olympic opening ceremonies, adidas has revealed the adizero Primeknit, its first one-piece upper performance running shoe featuring what it calls “a new seamless engineering technology.”

Images released tonight show a running shoe with an upper very similar to Nike’s Flyknit flat knitted which goes on general release today. 

“Using the latest design tools and a new seamless engineering construction, adidas has created a first-of-its-kind running shoe. While traditional sports shoes are built from several different pieces, this breakthrough method digitally knits the entire upper in one continuous piece,” the company said in a press release today.

Click image to enlarge

James Carnes, Head of Design for Sport Performance at adidas, said:

“We are constantly innovating to bring superior performance products to the greatest athletes in the world.  In designing the adizero Primeknit, our goal was to completely rethink how footwear is engineered, with a keen eye on sustainable construction.  This revolutionary design will forever change the way we engineer shoes, combining both premium innovation and maximum performance benefits.”

 “Three years in the making, the adizero Primeknit harnesses groundbreaking technology we’ve perfected to introduce here in London at the Olympic Games.  The Olympics are the biggest stage in the world for sports innovation for the best athletes and we’re proud to be front and center to debut this incredible technology in the market,” Carnes continued.

Click image to enlarge

“Knitting fused yarn fine-tunes the exact amount of flexibility and support needed in every part of the shoe.  No lining or reinforcements are necessary as the strength comes from the fused yarn, digitally knitted in distinct grid patterns to provide ventilation.  This unique seamless engineering ensures precision construction and eliminates additional materials producing less waste.  The lightweight running shoe wraps seamlessly around your foot for a comfortable fit.”

To celebrate the Olympic Games and this historic innovation, adidas created 2012 individually numbered pairs of the adizero Primeknit knitted in the same red and white colours adidas athletes will be competing in at the London Olympic Games.

Click image to enlarge

The 2012 individually numbered adizero Primeknit will be available from tomorrow at a temporary store located at 10 Newburgh Street in London.  Additional colours of the adizero Primeknit will be available in the U.S. this autumn at adidas.com and select retail stores.

Cilck image to enlarge

 

More to follow..

 

Further reading

Nike Flyknit: Quantum leap for flat knitting

Nike Flyknit – a seamlessly knitted running shoe!.

 

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EDITOR'S VIEWPOINT

Editors ViewPoint
Let the games begin!

Amazing! - just minutes after publishing my Editor's Comment - 'Nike Flyknit: Quantum Leap for Flat Knitting' we heard about adizero Primeknit. Congratulations to adidas on a really great product and even better timing. Great news for the flat knitting machine builders. Awesome technology!

Comments

  • SKG Rao., C Text A T I ( Manchester ) 27th July 2012 17:37PM

    WHAT ARE THE SUPPORTS CONSIDERED IN DESIGN OF THIS RUNNING SHOE LIKE TOE GRIP, SIDE RIM AND METATARSAL.IS THIS VERY ESSENTIAL IN RUNNING SHOES.

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