The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) has announced the launch of its first-ever Trend Forum, offering an integrated, forward-looking vision for Spring/Summer 2027. The new feature will take place during VIATT 2026, scheduled for 26–28 February at the Saigon Exhibition and Convention Center in Ho Chi Minh City.

Curated by NellyRodi Agency and MUSEATIVE, the Trend Forum will present a holistic approach to trend forecasting across Apparel Fabrics & Fashion, Home & Contract Textiles, and Technical Textiles & Technologies. Under the overarching theme of ARTISANSHIP, the forum moves beyond traditional sector-specific trend presentations to explore lifestyle-driven narratives that reflect how people dress, live and interact with technology.

Four interconnected sub-themes – To Work, To Relax, To Have Fun and To Create – form the foundation of the Trend Forum. Together, they illustrate how shared lifestyle values can shape product development, interior environments and technological innovation across the textile value chain.

According to Messe Frankfurt (HK) Ltd, organiser of VIATT, the new forum builds on nearly three decades of experience in global trend forecasting for the apparel and home textiles industries. By applying this expertise to a unified lifestyle concept, the organisers aim to provide exhibitors and visitors with deeper insight into consumer behaviour and future market direction.

The To Work theme focuses on calm, restorative urban living, expressed through fluid tailoring, soft drapery and minimalist design in fashion and interiors, alongside wellness-oriented technical textiles. To Relax captures the carefree spirit of the season with airy fabrics, pastel and sunlit colour palettes, and relaxed applications spanning fashion, home textiles and functional technologies.

Providing a more dramatic contrast, To Have Fun embraces opulence and expressive design, featuring rich colours, decorative surfaces and luxurious fabrics for statement fashion, interiors and advanced textile technologies. The final theme, To Create, celebrates individuality and cultural storytelling, combining artisanal materials, bold colour contrasts and innovative digital and smart textile applications.

The Trend Forum will be supported by seminars, guided tours and presentations during the fair, offering visitors the opportunity to explore the concepts in greater depth. Trend-related content will form a key part of VIATT’s fringe programme, reinforcing the fair’s role as a platform for innovation, design and market insight in the Southeast Asian textile industry.

VIATT is jointly organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency and continues to strengthen its position as a meeting point for international and regional players across the apparel, textile and technology sectors.

www.viatt.com.vn

www.messefrankfurt.com.hk